Questions like this are the bread and butter of our ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ฎ๐ฐ๐ท๐ฆ๐ณ๐ด ๐ข๐ฏ๐ฅ ๐ด๐ฉ๐ข๐ฌ๐ฆ๐ณ๐ด at CADIS as stated by two of them, namely Claudia Gรถsken and Kim Jonas Seufert.
A product owner has a crucial role in determining how value is created within the product. Itยดs more than just writing user stories and simply prioritizing them. Itยดs about defining, refining, and negotiating how to provide user value with those stories together with their team to find proper and sustainable solutions for the product and our clients.
This is done by
- identifying the key stakeholders,
- understanding the business domain and the requirements, and their value for the users,
- clarifying them, and
- prioritizing necessary steps for an incremental approach.
“๐๐ต ๐ช๐ด ๐ญ๐ฆ๐ด๐ด ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ข ๐ค๐ญ๐ข๐ด๐ด๐ช๐ค ๐ง๐ฆ๐ข๐ต๐ถ๐ณ๐ฆ ๐ฅ๐ฆ๐ด๐ค๐ณ๐ช๐ฑ๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ฎ๐ฐ๐ณ๐ฆ ๐ข๐ฃ๐ฐ๐ถ๐ต ๐ฅ๐ฆ๐ง๐ช๐ฏ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ถ๐ด๐ฆ๐ณ ๐ข๐ฏ๐ฅ ๐ฅ๐ฆ๐ด๐ค๐ณ๐ช๐ฃ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฏ๐ฆ๐ธ ๐ง๐ฆ๐ข๐ต๐ถ๐ณ๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ถ๐ด๐ฆ๐ณ.” as Kim points out.
This involves assigning and/or naming the persona, and describing the goal of what the persona wants to achieve with the corresponding action/measure. This includes clarifying the reasons why we are integrating a feature. The product owner and the team are trying to understand how to maximize value for the user and understand why the user wants that.
๐ ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฎ๐น๐๐ฒ
Since client and end user are usually not identical, the product owner needs to advocate for both sides. The logistics industry is not as innovative as it could be. Technical, innovative visions have to also consider the benefit of the end user for the sake of the best user experience. Stakeholders often don’t want to see these visions.
“๐ก๐ฒ๐๐ฒ๐ฟ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐ฎ ๐ฟ๐๐ป๐ป๐ถ๐ป๐ด ๐๐๐๐๐ฒ๐บ”
A sentence product owners can’t hear anymore …
Our product development process is using SCRUM with an incremental approach for complex solutions. We discuss step-by-step measures with the client. Accordingly, we involve our clients at an early stage. And also, the product can be developed or adapted in an agile manner.
Thank you Claudia and Kim, for sharing your insights!
